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Topic: sponsored posts

If You Block an Ad, Facebook Now Wants to Know Why

Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

Instagram Gives Brands Instant Access to Ad Campaign Data

First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

Facebook Goes Big With Right-Hand Rail Ad Redesign

Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

BlackBerry Messenger Debuts Slate of Ad Products

Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

As Social Sponsorship Grows, Influencers Are Looking to Cash In

They prefer to be paid in greenbacks over freebies

Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well…

Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street…

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