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Topic: sponsored content

How a Twitter Account Turned Into a $500,000 a Year Business

UberFacts sponsored links bring in bank

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting…

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers…

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

Not everything has to be mean on April Fools' Day

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to…

The Tech Community Laments Gigaom's Demise

Pioneering blog ceased publication on Monday

After extensively covering the Apple Watch launch Monday, online tech publication Gigaom shocked its readership by abruptly halting publication due to unpaid debts. Gigaom, launched in 2006 by journalist Om Malik,…

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile

Hires Zubair Jandali away from Google

Reddit's ad team has a new leader as the "Front Page of the Internet" forges ahead with a mobile and marketing push. The company hired Zubair Jandali from Google, who…

Imgur Plans to Dive Into Promoted Posts in 2015

Hires former Pinterest marketer to lead initiative

Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to…

Imgur's Native Ads Get Between 1% and 4% Engagment Rate

GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

If You Block an Ad, Facebook Now Wants to Know Why

Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

One of the dolls created by two female engineers Mic is highlighting in a series

Mic Forgoes Banners for Native Advertising

Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

The Success of Native Advertising Hinges on Earning Readers’ Trust

Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

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