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Disqus Goes Native With Sponsored Comments Branded content to appear at top of discussion threads

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native…

April 8, 2014, 11:01 AM EDT

BlackBerry Messenger Debuts Slate of Ad Products Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

March 25, 2014, 12:37 PM EDT

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

February 9, 2014, 9:10 PM EST

Native Advertising Wasn't Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps…

December 23, 2013, 12:00 AM EST

Worries Grow That Facebook Is Overdoing It With Ads How many sponsored posts are too many?

Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an appropriate…

November 25, 2013, 10:00 PM EST

HuffPost Live Partners With Citi for First Music Series Weekly live segments will feature emerging artists

As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music. HuffPost Live Music will kick off at 5 p.m.…

October 25, 2013, 8:00 AM EDT

Instagram Shares the Look of Its New Ad Products First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

October 24, 2013, 3:29 PM EDT

Google's New Ads Will Include Familiar Faces Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

October 11, 2013, 11:44 AM EDT

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year Publisher adds analytics tools for marketers

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business. The company announced that it…

October 10, 2013, 1:44 PM EDT

BuzzFeed's Jon Steinberg Trumpets Shift to Hard News President/COO admits, though, that traffic from scoops pales compared to lighter fare

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when…

August 30, 2013, 9:34 AM EDT

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