Topic: Splash

Will GIF-Powered Emails Get More People RSVP'ing for Events?

Splash and Giphy say the numbers point to yes

GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug…

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising

Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

No Love Lost for New NBC Dating Show

Ready for Love bows to 3.67 million viewers and a 1.5 in the dollar demo

With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad. According to Nielsen…

The Voice Is Music to NBC’s Ears

Cycle 4 premiere draws a whopping 4.8 in the demo

That muffled turbine noise you hear coming from the vicinity of 30 Rock is the collective sigh of relief exhaled by the NBC executives who just took a gander at…