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Topic: spirits

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

November 17, 2014, 12:02 AM EST

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

Selling Aperitifs in an MGD World Can St-Germain creator Robert Cooper bring back the amuse-bouche cocktail?

Some brand creators prosper by falling in step with established trends; Robert Cooper is not one of them. In 2007, the third-generation distiller created St-Germain, an artisanal French liqueur for the…

July 13, 2011, 5:53 AM EDT