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Topic: Spirit Airlines

Spirit Airlines Launches New Ad Strategy 'Hug the haters'

Bad news for all of you who are fans of Spirit Airlines' advertising: Today, the ultra-low-price carrier known for its risqué advertising—to put it gently—launches a new consumer educational campaign…

May 7, 2014, 3:30 PM EDT

Spirit Airlines Selects a New Lead Agency Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

November 5, 2013, 10:01 AM EST

Three Agencies Chase Spirit Airlines Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

October 16, 2013, 3:22 PM EDT

Spirit Airlines Begins Advertising Search Low-cost carrier markets mainly online

Spirit Airlines is contacting agencies about its creative and media business, according to sources. The carrier, which spends most of its marketing dollars online, has a budget of more than $5…

July 15, 2013, 10:03 AM EDT

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