Topic: Spider-Man

Step Inside 92-Year-Old Marvel Comic Book Legend Stan Lee's Office

Then geek out over the Spider-Man memorabilia

If there were ever a person who shaped and molded the childhoods of millions, it would be Stan Lee. His decades-long tenure at Marvel produced some of America's most beloved…

Report: Superman Is the Most Toxic Superhero Online

Kal-El websites have more spyware, spam and digital threats than other characters

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web…

Olay’s Twins Study Tries to Tap Into Fountain of Youth

Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

Spoiler Alert? Trailers Reveal 25 Minutes of 'Amazing Spider-Man'

Fan compiles clip showing 18% of film

Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18…

True Social Networks

As upfronts approach, the kids' networks were out of the gate early with events designed to underscore good times and GRPs

The open bar-fueled upfront party is making a comeback among kids networks. To take home a bigger helping of the television ad dollar, networks are forgoing boring but thorough early-morning presentations…