Special K | Adweek
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Topic: Special K

Type
Kellogg's Pop-Up Store Lets You Pay for Snacks With a Tweet A literal view of social currency

The exact value of a positive tweet about a brand has been officially pinpointed: It's worth a bag of new Special K chips. At least, that's the going rate at…

September 27, 2012, 2:06 PM EDT

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