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Topic: Special K

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It

Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

Kellogg's Pop-Up Store Lets You Pay for Snacks With a Tweet

A literal view of social currency

The exact value of a positive tweet about a brand has been officially pinpointed: It's worth a bag of new Special K chips. At least, that's the going rate at…

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