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Topic: Special K

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

May 15, 2014, 9:20 AM EDT

Special K Tries to Stop Women Who 'Fat Talk' by Confronting Them With It Empowering or just odd?

Special K believes positivity is key to weight management success. So, it's taking aim at its opposite—"fat talk," or the negative things some women say about their bodies and others.…

December 11, 2013, 9:31 AM EST

Kellogg's Pop-Up Store Lets You Pay for Snacks With a Tweet A literal view of social currency

The exact value of a positive tweet about a brand has been officially pinpointed: It's worth a bag of new Special K chips. At least, that's the going rate at…

September 27, 2012, 2:06 PM EDT

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