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Topic: Spec

Tesla Electrifies a Charred World in Automaker's Latest Striking Fan-Made Ad

Set to some special, prescient words

The breathless Tesla spec ad parade continues. In 2014, there was the car-as-kid's-spaceship spot, made by fans. Last year, we learned that Teslas are actually made of fireflies, in another video…

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year. Two…

It's Time for Us All to Ditch Spec Creative Pitches

Why working for free is bad for everyone

Five years ago, we made an unconventional decision at Zulu Alpha Kilo. Despite being a startup with only a few clients at the time, we started saying no to free…

Watch People in Other Industries React Hilariously to Being Asked for Free Spec Work

Advertising, we have a problem

People in other industries don't provide their would-be clients with "spec work" for free. That would be asinine. So, why do advertising agencies continue to do it? It's not a new…

This Astonishing Fan-Made Tesla Ad Is All CGI, Yet It Couldn't Look More Beautifully Real

Automaker gets another unexpected gift

Tesla marketing, it seems, could live entirely off spec ads and do just fine. Last year, there was the Everdream Pictures spot with an extraterrestrial theme. That ad was impressive. But…

This Fake 'Tide to Go' Ad Perfectly Spoofs Lingering Opposition to Gay Marriage

Kim Davis would not approve

Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide…

Bad Day on Social Media? Ads for High-Alcohol Beer Suggest Drowning Your Sorrows

An appeal to modern self-pity

No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself. A new campaign from Brazilian agency Candy Shop…

Watch Out, New Hamburglar, Old Hamburglar Is Out of Jail and on the Road Again

A parallel adventure

If you're underwhelmed by the new Hamburglar's antics so far—and are pining for the original criminal himself—you're in luck, thanks to a spec campaign from production company Whiskey Tongue. The #OGHamburglar…

This Gay-Themed Taco Bell Ad Isn't Real, but Taco Bell Digs It Anyway

'Leaked' spot is actually spec

It's a sign of the times that some freelance directors can make a gay-themed spec ad for a major brand, and that brand not only doesn't go ballistic and have…

Crocs 'Very Concerned' About Fake Ad Showing Its Wearers Kissing

OK, it's also a bad spot

You may have seen an uncharacteristically bawdy ad for Crocs on the Internet this week. Well, it turns out it was fake (it was apparently a spec spot from London…

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