Topic: Spark 44

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad

Super Bowl campaign keeps on giving

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker. To…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Villains Revel in Their Britishness in Jaguar's Super Bowl Ad

Brand's first game day spot

As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous." The 60-second ad from Spark 44…

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad

Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad

Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…