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Topic: Spain

Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design

Dieline's best of show winner

A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

Then, a left turn

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

What's your excuse?

Good news, soccer-obssesed dudes—it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film…

Toyota Challenges Meteorologists to Drive Around With Sunroofs Synced to Their Forecasts

Get it wrong, and pay the price

Everyone loves to complain about the weatherman messing up the forecast, but Toyota decided to actually do something about it. At least, that's the premise of this new reality-style ad for…

Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys

Letters to their parents

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked…

Burger King Surprised Apartment Hunters With One Whopper of a Kitchen Upgrade

A fully staffed restaurant, just for you

If you're apartment hunting for a three bedroom/two bath/one Burger King, this might be the spot for you. Spanish agency La Despensa equipped a tasty pad in downtown Madrid with a…

This Suite of Fonts Was Made From the Handwriting of the Homeless

Going beyond messages on cardboard

Homeless signs have been a font of ideas for creatives, but rarely has the focus been on the fonts themselves. The Arrels Foundation in Barcelona has created Homelessfonts—typefaces based on the…

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes

Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is…

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads

Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

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