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Topic: Southwest Airlines

CEOs Add Creative to Their Mandates

As pressure to generate organic growth mounts, chiefs are popping into reviews

In a string of recent and ongoing advertising reviews, marketing is getting a seat at the CEO table. Hewlett-Packard CEO Meg Whitman reacted to the creative concepts that agencies pitched in…

Can Video Get Some Instagram-Like Love?

The next wave of social video apps

A startup’s best friend can be its elevator pitch. Here’s one: We’re like Instagram but for video. That best describes the recent eruption of social video apps that let users…

Finalists Await Decision in Southwest Review

Arnold looks to extend its hot streak

Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…

Southwest Airlines' Review Enters Final Stages

Carrier is rethinking positioning after gobbling up AirTran

Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…

Southwest's Semifinalists' List Is Long

At least 8 shops advance in creative review

Southwest Airlines isn't lacking in choice for agencies. At least eight shops have advanced to the visitation round of the airline's creative review. Airline marketing executives chose the shops based on their…

Southwest Mulls New Strategy in Creative Search

RFP cites business growth, copycat rivals

Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the…

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