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Topic: Southwest Airlines

Ad of the Day: Southwest Airlines Aims High in Mini Musicals From GSD&M

Is that an airport or a dance club?

Who wants a song and dance from their airline? We'll soon find out, thanks to Southwest's glitzy musical ads from GSD&M, part of the carrier's overarching "Transfarency" campaign. Actual airline employees appear…

Southwest Airlines Brings Back 'Wanna Get Away' Campaign, Gone for Almost a Decade

Carrier and agency GSD&M pick up where they left off

Southwest Airlines jets back to the future in new work from GSD&M, revisiting its "Wanna Get Away" campaign, which flew off the radar almost a decade ago. GSD&M developed the concept…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Family Kicked Off Southwest Flight After Father Tweeted Complaint

Agent demanded tweet be deleted before they could re-board

A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent. Duff Watson had received priority…

Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads

Flying to its fields of dreams

When it comes to airports and traveling by plane, what's not to love? GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating the…

Southwest Shines With Flight Attendant's Viral Video as Social Media Sours for Other Airlines

No arrests, no porn. Just laughs

It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US…

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

Growing From Its Music Video Roots, This Shop Has Branched Into All Areas of Advertising

Ghost Robot counts Ford among its accounts

Specs Who (Back row) Partners/executive producers Mark De Pace and Zach Mortensen; (front row) head of production Belinda Mayne and director/creative director Adam Levite What Production company Where Brooklyn, N.Y. Behind the garage doors…

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