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Topic: Southern Comfort

Here Are the 4 Finalists in Brown-Forman's Media Review Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

November 4, 2014, 11:20 AM EST

Ad of the Day: Southern Comfort Gets You Buzzed for Shark Week Because we're only two days in and you're already tired of hearing about it

It’s Shark Week again. But you already knew that, didn’t you? You’ve seen it mentioned every 30 seconds in your Twitter feed. At least one-quarter of your Facebook friends have…

August 12, 2014, 4:21 PM EDT

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Ad of the Day: Southern Comfort Finds a Crazy New Hero in 'Young Gun' Bartender What can he make you?

The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude…

June 17, 2014, 3:39 PM EDT

Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000 Exit W+K to focus on making ads

Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants…

November 7, 2013, 2:18 PM EST

Geniuses Brand and Grand [Video] At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo…

September 26, 2013, 9:55 AM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man A spot born in casting

Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchman—last…

August 20, 2013, 2:05 PM EDT

Wieden + Kennedy N.Y. Fills Top Strategy Post Erik Hanson returns

The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning director…

July 24, 2013, 2:41 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

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