Topic: Southern Comfort

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Digital shorts move the brand away from TV

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

Southern Comfort Ad Is a Little Different When Re-enacted on a Freezing Irish Beach

Huby Harton braves the elements

It's relatively easy to feel comfortable walking mostly naked on a beach if you're in the tropics. It's less easy when you're in Ireland. Huby Harton, an Irish singer who's…

Southern Comfort's Comfortable Speedo Guy Is Now Your Personal Weatherman

Wherever you are, there he is

Southern Comfort's Speedo-wearing, Southern Comfort-drinking beach bum, who we had always assumed was underemployed, actually has quite the important and extensive job—giving weather reports to people in every city everywhere.…