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Topic: Southern Comfort

Danny McBride Soars in W+K's Brilliantly Bizarre Music Video for Southern Comfort

Directed by Jody Hill

If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over…

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain

Digital shorts move the brand away from TV

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday…

Southern Comfort Wants You to Tan Your Giant Belly (and Your Lemonade) This Summer

Getting even more comfortable

The hirsute, rotund free spirit from Southern Comfort's famous "Beach" ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by…

This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Boxing Clever is St. Louis's one-stop shop

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis In today's world, you have to do it all—and that's exactly what Boxing Clever does.…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

Ad of the Day: Southern Comfort Gets You Buzzed for Shark Week

Because we're only two days in and you're already tired of hearing about it

It’s Shark Week again. But you already knew that, didn’t you? You’ve seen it mentioned every 30 seconds in your Twitter feed. At least one-quarter of your Facebook friends have…

Adweek's Top 5 Commercials of the Week: June 13-20

Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

Ad of the Day: Southern Comfort Finds a Crazy New Hero in 'Young Gun' Bartender

What can he make you?

The Southern Comfort Man. He’s not so much a specific person as a general idea. He’s a potbellied, Speedo-wearing gentleman taking a leisurely stroll on the beach. He’s a craggy-looking dude…

Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000

Exit W+K to focus on making ads

Gerry Graf is getting the old team back together. The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants…

Our 2013 Brand Genius Think Tank

How social media is changing program marketing

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing…

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