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Topic: South America

Here Are Some of the World's Best Ads You Might Have Missed in 2015

Fun finds from this year's Epica Awards

Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience. This past week, I was…

Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC's Agencies

Group in key South American market becomes part of DDB

DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital…

This Ad Festival Is Like a Wrestling Tournament for Those Tired of Kicking Local Ass

A fun video for El Ojo de Iberoamérica

In a little over a month, advertising pros from a wide range of countries will gather at the annual El Ojo de Iberoamérica festival in Buenos Aires. To promote the festival and…

Samsung's Life-Saving Truck Screens Take Top Honors at Adweek's Isaac Awards

A project to prevent deaths on Argentina's narrow roads

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake…

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

An instant illustration of consequences

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 minutes…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

Brilliant YouTube Banner Ads in Peru Cover Subtitles to Promote English Lessons

'The action's up there, not down here'

Learning a new language is never easy, and for many Peruvians, it's a lot easier to just read the Spanish subtitles on their favorite U.S. movie trailers. Armed with that insight,…

Is This the World's First Unstealable Bike?

Yerka Project hopes to make locks obsolete

For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike…

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics

'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot

Filmed by an ex-MLS pro, who was left in awe

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will never see.…

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