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Topic: Sour Patch Kids

Here's What Sour Patch Kids' Crash Pad for Bands in Austin Looks Like

Kicks off in time for SXSW

While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour Patch Kids is opening its millennial music house just outside of…

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day

The new social media influencers?

When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to…

YouTube Stars Just Aren't Themselves in New Sour Patch Kids Video Series

They're scripted characters instead

Sour Patch Kids candy will launch its new "Breaking Out" video series today, and it's being billed as the first branded show to cast a group of YouTube stars as…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

12 Marketers Already Experimenting With Instagram's Hyperlapse App

In first days after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out. Instagram’s Hyperlapse app is intended to…

Snapchat Will Reportedly Debut Ads and Videos

Looks to create non-vanishing revenue

According to the The Wall Street Journal, Snapchat is poised to introduce Snapchat Discovery in November, which will allow publishers to serve up ads, video clips and other content. When…

Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands

Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

Sour Patch Kids, the Game: Can You Stomach It?

Sadistic trailer for World Gone Sour

Sour Patch Kids really just want you to eat them. That's the amusing, if obvious, message driving World Gone Sour, a video game the brand launched for PlayStation and Xbox…

Method Man Does Sweet Rap for Sour Patch Kids

Candy messes with the hip-hop star

Here's a sweet-and-sour bit of branded music: Method Man brings the pain for Sour Patch Kids, which on Tuesday released a video starring the rapper titled "World Gone Sour (The…

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