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Topic: Sony

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

Ad of the Day: Gaming Spot Makes Horrifying Use of Robert Frost's 'The Road Not Taken'

Poem repurposed as a chilling voiceover

Robert Frost has been frightening lit majors for years. For the rest of us, however, the American poet's thoughtful 1916 masterpiece "The Road Not Taken," with its quiet lines about…

Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy

Johannes Leonardo likens the service to never-before-seen marvels

Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

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