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Topic: Sony PlayStation

DDB California Finds Its Creative Chief at Deutsch Jason Elm, known for his PlayStation work, starts next week

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of…

June 12, 2013, 10:07 AM EDT

Bartle Bogle Hegarty Finds New Chief for U.S. Patrick Lafferty has a hybrid background

Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S. Assuming the role of North American CEO is Patrick Lafferty, who most recently was North…

May 14, 2013, 2:03 PM EDT

Seven Brands That Are Winning With Nostalgia Living in the past isn’t such a bad thing

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…

May 5, 2013, 11:07 PM EDT

BBH Names Communications Planning Chief Cole rises from strategy director role

A key player in Bartle Bogle Hegarty's recent Sony PlayStation win is assuming a bigger role. Julian Cole, a strategy director at the New York shop, is now head of communications…

March 28, 2013, 12:05 PM EDT

Carat Wins Sony PlayStation Media Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

February 25, 2013, 11:39 AM EST

BBH New York Wins PlayStation Sony account leaving Deutsch LA after 6 years

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

February 5, 2013, 5:27 PM EST

Four Shops Vie for Sony PlayStation Final pitches are just a few weeks away

About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as…

January 11, 2013, 2:46 PM EST

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