Topic: Sony PlayStation

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

DigitasLBi takes on digital CRM business

It has been a busy week for Sony PlayStation. On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The…

Roku and Playstation Will Join Apple in Offering Showtime's Streaming Service

Premium network adds partners

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.   Today, Showtime…

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients

A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

Bomb Threat, Hack Attack Disrupt Sony PlayStation

Traffic spike caused outage

Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report. In a denial-of-service (DoS)…

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

PlayStation Packs Two Decades of Gamer Nostalgia Into One Clip

Watch the times change with the tech

Now this is what corporate nostalgia should look like. Inspired by responses to the #playstationmemories tag on Twitter, British agency PHD's content division, Drum, created this time-warping video clip that…

Adweek's Top 10 Commercials of the Week

Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

DDB California Finds Its Creative Chief at Deutsch

Jason Elm, known for his PlayStation work, starts next week

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles. Jason Elm assumes the role of chief creative officer of…

Bartle Bogle Hegarty Finds New Chief for U.S.

Patrick Lafferty has a hybrid background

Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S. Assuming the role of North American CEO is Patrick Lafferty, who most recently was North…