Topic: Sony Ericsson

PHD Wins Sony Ericsson's Media Business Will handle all of its media planning and buying globally for two years

Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media…

November 15, 2011, 11:42 AM EST

Sony Buys Ericsson's Share of Sony Ericsson for $1.47B Agreement gives Sony five patent groups

This morning, Sony announced that it’s buying Ericsson’s share of Sony Ericsson Mobile Communications AB for €1.05 billion (or $1.47 billion), which will make the mobile handset joint venture, formed…

October 27, 2011, 10:14 AM EDT

Ad of the Day: Sony Ericsson Xperia Play contest tempts gamers with the ultimate nerd bait: the undying love of Kristen Schaal

Kristen Schaal, geek heartthrob, wants you to woo her with your leet Minecraft skills. The popular comedienne, whose résumé includes Flight of the Conchords, The Daily Show, and a whole lot…

October 11, 2011, 12:30 PM EDT

Gay TV Grows Jealous of Cell Phone in Swedish Xperia Ad

This Swedish ad for the Sony Ericsson Xperia by agency Storåkers McCann is loaded to the gunwales with innuendo, although some of the television’s jealousy is misplaced — there’s no…

July 8, 2011, 2:20 PM EDT

Rivals Band Together Against Google to Buy Patents Nortel offloads 6,000 patents for $4.5 billion

Big names like Apple, Microsoft, and Research in Motion put rivalries aside in order to win a bid for 6,000 Nortel patents up for auction. A consortium of six companies,…

July 1, 2011, 4:59 AM EDT

Sony Ericsson Gives You Even More Crazy-Awesome Kristen Schaal

Less creepy than back-alley thumb amputations, the recent Sony Ericsson Xperia PLAY campaign includes five amusing spots from McCann Erickson staring Kristen Schaal. We wrote about the campaign before, but…

June 3, 2011, 9:55 AM EDT

Super Bowl 2011: Sony Ericsson "Play"

April 16, 2011, 3:23 PM EDT

Be wary of thumb harvesters, phone ad says

During last month's Super Bowl, Sony Ericsson brought us the macabre story of a back-alley surgeon who was willing to stitch on extra body parts, no questions asked. Now we…

March 16, 2011, 9:00 AM EDT

Clearwire logo brings Sony Ericsson lawsuit

With Clearwire building a 4G network and planning to slap its new logo (left) on its phones, Sony Ericsson thinks that logo is too similar to its own (right) and…

January 18, 2011, 4:47 PM EST

Sony Ericsson's spots skewer focus groups

Most people in advertising have been subjected to the drudgery known as focus groups. Now, Sony Ericsson is mining silly focus-group situations in new ads created by Dare's New…

September 15, 2010, 3:22 PM EDT