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Topic: Sony

How Austin-Based Agency Drumroll Found Its Beat

Exciting customer experiences help brands like Capital One

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas For the past decade, Drumroll of Austin, Texas, has helped clients including Capital One, Microsoft and Sony create engaging campaigns…

A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

Fantasy fighting is better than the real thing

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking…

This Week's Must-Haves: A Glass Speaker Designed to Impress Even the Snobbiest Audiophile

Plus, Leica's sleek Sofort cameras and a wipeboard for endless ideas

This week, the Adweek staff is highlighting a connected, self-watering pot to help you achieve the perfect seedlings, a stylish way to protect your new iPhone 7 and more. Take…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

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