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Topic: Sony

Perspective: Dig That Sound Everybody knows that a kick-ass audio system will blow your socks off. Anyone up for a little combustion too?

As visually arresting as magazine advertising can be, it has its limitations. One of them is that the printed page cannot convey senses like smell, taste and sound. And if…

April 05 2012

10 Great TV Spots Directed by Wes Anderson Classics for Stella Artois, Ikea, AmEx and more

2012 is shaping up to be a big year for Wes Anderson. His new movie, Moonrise Kingdom, will open the Cannes Film Festival next month. And in his spare time,…

April 03 2012

Sony Ad Replays a Woman's Lifetime on 200 Screens Japanese spot modernizes traditional theater

The lifetime of a girl wordlessly unfolds across Sony devices in this enchanting Japanese commercial titled "Screen Story." Party Tokyo created the spot with 70 performers and more than 200…

April 03 2012

The Spot: Sony's Inner Child How McCann's new global Xperia ad, directed by Wes Anderson, sprang from the mind of an 8-year-old

IDEA: To relaunch Sony Ericsson globally as Sony Mobile, McCann Worldgroup chose the theme "Made of Imagination." The point was to emphasize that Sony Xperia phones are designed imaginatively and…

March 28 2012

Ad of the Day: Sony PS Vita 180 Amsterdam turns the world into a playground for the new handheld console

It's an all-too-familiar experience. You've punched a hole the size of the Holland Tunnel in the slime-drooling alien overlord with an incredible trick shot using your very last shotgun shell,…

February 21 2012

Hearst Names First CTO New hire Philip Wiser is a Sony veteran

Publisher and broadcaster Hearst Corp. has hired its first chief technology officer as it tries to expand its digital footprint. Former Sony executive Philip R. Wiser will start in the…

January 18 2012

Universal and Sony Buy EMI for $4.1 Billion Record company splits in two

One of Britain’s most famous record companies, EMI, has been bought in two deals with Sony and Vivendi’s Universal Music. The company will now be split into two divisions. Universal…

November 14 2011

Kevin Butler Salutes PlayStation Players by Name America's favorite VP honors in-game achievements

Kevin Butler, PlayStation's vice president of random fake departments, is taking a page from Old Spice's YouTube playbook and creating videos to salute individual gamers. The clips build off the…

November 04 2011

Ad of the Day: PlayStation Sony gets existential with a Darwinian caveman

The meaning of life? Simple: It's all about winning. At least according to PlayStation. Last week, the Sony-owned console brand used a new ad to take a crack at the philosophical question…

November 01 2011

Sony Buys Ericsson's Share of Sony Ericsson for $1.47B Agreement gives Sony five patent groups

This morning, Sony announced that it’s buying Ericsson’s share of Sony Ericsson Mobile Communications AB for €1.05 billion (or $1.47 billion), which will make the mobile handset joint venture, formed…

October 27 2011

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