Sony | Adweek Sony | Adweek
Advertisement

Topic: Sony

Community Is Getting Its Six Seasons (No Movie Yet) Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

June 30, 2014, 6:48 PM EDT

Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

MLB 14 The Show Says Baseball Is Better With Shareable Web Content Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

June 25, 2014, 12:18 PM EDT

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

April 28, 2014, 7:18 PM EDT

Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Sony Wants You to Pay Attention to the Details Also, bacon makes everything better

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae…

March 21, 2014, 11:31 AM EDT

Former Tech Wunderkind Is Trying to Revolutionize Viral Video Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

March 3, 2014, 10:00 PM EST

Sony Visits World's Largest Model Railroad to Test Its Cameras on Miniature Scenes W+K explores Northlandz in film, interactive site

Last month, Sony rolled out a sweeping celebration of its own contributions to technology and the arts. Now, it's diving deep on the same subject, taking viewers on a tour…

February 18, 2014, 3:50 PM EST

Angry Birds Maker Hatches In-Game Video Ad Plan Sees premium opportunities for brands on mobile

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head…

February 13, 2014, 4:09 PM EST

Advertisement