Advertisement

Topic: Sonic

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Sonic's 3-D Slushes Named the Year's Best Billboard Campaign at 2015 Obies

Kenneth Cole, Seattle Aquarium work also honored

Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night.…

Kevin Durant Schools Sonic's 'Two Guys' in the Brand's First Athlete-Backed Ad

NBA star gets them out of the car

After signing Oklahoma City Thunder star Kevin Durant last year, Sonic Drive-In's first ad campaign with the reigning NBA MVP from Goodby Silverstein & Partners puts a new twist on…

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons

Fun, or rubbernecking?

Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer

But it doesn’t replace TV

When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all…

Target Gets Twitter Heat From Gun Control Group

Moms Demand Action jumps on provocative pics by 'Open Carry' org

Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening. The activist group is…

Sonic Drive-In Gives Your Taste Buds a Workout in Faux Fitness Video

T.J. finally leaves the van

IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain.…

Portrait: C3

The kids shop goes for a mix of fun and education to create the toys and packaging that come with chain restaurant meals

Specs Who Bob Cutler, CEO, C3  What Family and kids marketing agency Where Overland Park, Kan. C3 stands squarely at the intersection of food and families, creating toys, place settings and packaging for restaurant…

Ad of the Day: Sonic

The chain's food sends a customer into a musical phantasmagoria of delight

How good is Sonic's food? Good enough to make you hallucinate that you're flying through giant onion rings, riding a pickle rocket, dancing with rocking hot dogs, and lassoing enormous…

Advertisement