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Topic: Solve Media

Bot Problem Keeps Getting Worse More than half of U.S. traffic, per Solve Media

You might think that all the attention placed on questionable traffic and bots and online ad fraud this past year would be having a big impact on the digital ad…

December 19, 2013, 12:00 AM EST

Bots Infecting Nearly Half of Web Traffic, Per Report Solve Media says that advertisers could blow close to $10 billion in 2013

If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising. If…

September 9, 2013, 4:29 PM EDT

Unilever Mobile Effort Garners 87% Purchase Intent Lift CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

June 24, 2013, 12:00 AM EDT

Why Does Mobile Advertising Stink? Let Harrison Greenbaum Show You Comedian riffs about dumb ads on smartphones

Mobile advertising stinks? Whoa, hold the phone, that never occurred to me before! Solve Media picks an easy though apt target to skewer in this video starring comedian Harrison Greenbaum,…

June 4, 2013, 8:27 AM EDT

The Bots Are Taking Over Solve Media warns that bogus traffic is on the rise, resulting in billions in waste

It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot. So when the company says…

February 6, 2013, 3:00 PM EST

Why Native Ads Are Bad News for Some Agencies Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

January 8, 2013, 6:10 AM EST

Rise of the Machines, on the Web Bots account for 10% of U.S. traffic, says Solve Media

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA…

September 28, 2012, 7:00 AM EDT

Captcha Ads: Awesome for Brands, Awkward for Users? Making 'I'm lovin' it' a website access phrase

Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s…

May 27, 2011, 6:36 AM EDT

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