Topic: SoLoMo

Column: Mobile Marketers Are Way Too Slow for SoLoMo World Mindshare's Stoller: in mobile, brands must react more, like reporters

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at…

February 13, 2013, 9:00 AM EST

Social Media Ads Go 'Native,' Will Hit $9.2b by 2016 BIA/Kelsey report predicts the market will double

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey. Particularly interesting…

November 26, 2012, 3:00 AM EST