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Topic: Software

80% of Marketers Say They Are Overloaded and Understaffed

Infographic tallies the industry's top sources of stress

The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed"…

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places…

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

Yext Raises $50 Million

Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

Apple Takes Shots at Microsoft With iPad Air, Software

Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

This Tech Startup Helps Businesses Reach Potential Customers With Apps

Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

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