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Topic: Soda

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

May 20, 2014, 11:59 AM EDT

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

May 12, 2014, 9:35 AM EDT

Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All Their Mythical Glory Visual brilliance by BBDO, Psyop

Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few…

August 19, 2013, 2:06 PM EDT

Brands Find the Link Between Viral Videos and Vending Machines Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

August 5, 2013, 10:46 PM EDT

Soda and Barbecue Brisket Finally Packaged Together in One Gnarly Bottle Thank you, Big Red

Ever wanted to chomp a big, savory bite of barbecue brisket right out of the side of your soda bottle? Of course you haven't. That would be disgusting and real…

July 31, 2013, 10:26 AM EDT

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy? Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…

July 19, 2013, 2:40 PM EDT

Shaq Fouls Out With Nutrition Group Marketing move contradicts O'Neal's public comment that he avoids soda

Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name.…

July 17, 2013, 1:52 PM EDT

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

May 6, 2013, 9:56 AM EDT

Diet Coke Finds Its New Stud, 19 Years After the Old One Andrew Cooper follows in Lucky Vanous's footsteps

He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and…

January 30, 2013, 10:15 AM EST

Ad of the Day: Coca-Cola The brand's polar bears weather some family drama in this six-minute short, produced by Ridley Scott

Meet the Coca-Cola polar bears—or the latest version of them. They're your not-quite-average suburban bear family, wandering across the tundra. This is the brand's new six-minute film about the bears, from…

January 7, 2013, 11:03 AM EST

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