Topic: Soda

This Week’s Must-Haves: Nokia's New Camera Brings VR Recording to the Masses

Plus, a Spotify-connected alarm clock and Keurig’s new chilled-out contraption

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It

An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like

A can a day eventually adds up to 221,314 cubes

In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda. A new spot created…

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content

Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry

Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All Their Mythical Glory

Visual brilliance by BBDO, Psyop

Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few…

Brands Find the Link Between Viral Videos and Vending Machines

Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

Soda and Barbecue Brisket Finally Packaged Together in One Gnarly Bottle

Thank you, Big Red

Ever wanted to chomp a big, savory bite of barbecue brisket right out of the side of your soda bottle? Of course you haven't. That would be disgusting and real…

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy?

Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…