Topic: Social@Ogilvy

5 Ways Brands Can Get Away From Collecting 'Likes' and Do Better on Social

Lessons from Social@Ogilvy and SurveyMonkey

For brands to successfully use social media to help achieve their business goals, they need to move away from simply collecting likes and getting retweets and instead provide relevant, genuine…

Social@Ogilvy Gets a New Global Chief

Ex-journalist Thomas Crampton takes the job

Ogilvy & Mather has filled the top slot at its social media practice with a regional leader and former journalist. Thomas Crampton, who has run the Asia-Pacific region of Social@Ogilvy, is…

Tumblr Debuts Agency Program

AKQA, Deep Focus, Ogilvy and Droga5 among initial partners

Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program. Notable…

Another Agency Claims Facebook Algorithm Changes

Reach drops but negligible performance impact

The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’…

Brand #Fail

Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism

Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…