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Topic: SocialGuide

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

Nielsen-Backed Venture Fund Close to Signing First Company

Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

Is SocialGuide Enough to Give Nielsen a Leg Up?

Measurement giant's new purchase knows Twitter, but there's more to social media

Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…

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