Topic: SocialGuide
Type
Nielsen-Backed Venture Fund Close to Signing First Company
Pereg chairman, CEO discusses portfolio aims
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…
Is SocialGuide Enough to Give Nielsen a Leg Up?
Measurement giant's new purchase knows Twitter, but there's more to social media
Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…
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