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Topic: SocialGuide

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Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

Nielsen: 29 Percent of TV Ratings Impacted by Twitter Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

August 6, 2013, 1:15 PM EDT

Nielsen-Backed Venture Fund Close to Signing First Company Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

January 30, 2013, 8:35 AM EST

Is SocialGuide Enough to Give Nielsen a Leg Up? Measurement giant's new purchase knows Twitter, but there's more to social media

Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…

November 13, 2012, 12:01 AM EST

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