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Topic: social

Path's Dylan Casey Reportedly Defects to Yahoo Marissa Mayer recruiting social experts for Yahoo's digital evolution

Dylan Casey, most recently product management director at Path, has defected to Yahoo, All Things Digital reported. It is unclear what Casey's role will be at Yahoo, but CEO Marissa…

May 13, 2013, 12:21 PM EDT

Does the American Shopping Mall Have a Second Life? Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

May 6, 2013, 10:16 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Revamped LinkedIn App Will Serve Ads to Smartphone Users Company continues social network evolution with new mobile offerings

With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported. LinkedIn gets nearly one third of…

April 18, 2013, 11:53 AM EDT

The New York Times Tries Another Interactive Ad Unit This time, for Prudential

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…

April 2, 2013, 11:00 AM EDT

Brooklyn Nets' Digital Presence Has Skyrocketed Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

March 31, 2013, 9:40 PM EDT

ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business Picks up in-app sharing platform Socialize

As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping…

March 20, 2013, 7:30 AM EDT

The Do's and Don'ts of Dot-Com Marketing FTC guidelines not very helpful

Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure…

March 17, 2013, 11:04 PM EDT

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

February 25, 2013, 1:39 PM EST

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