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Topic: social

Retailers Are Increasingly Using Real People’s Social Pics Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

September 15, 2013, 10:09 PM EDT

Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

The Hill Most Followed Twitter Account by Congress Newspaper closely followed by Politico

With an assist from the tweet crunchers at Twiangulate, New York magazine reported this week that The Hill newspaper is the most-followed Twitter account by members of Congress.  The Capitol Hill publication,…

September 8, 2013, 9:10 AM EDT

How Social Media and Online Grocers Transformed the Food Business Working with farms and restaurants

Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste right. Such is the case with…

August 5, 2013, 10:43 PM EDT

Anthony De Rosa on Circa's Plans to Reinvent the Digital News Article 'We are human editors'

Specs Age 37 New gig Editor in chief, mobile news startup Circa Old gig Social media editor, Reuters In one sentence, describe what you’ll be doing at Circa. Lead an editorial team and ensure that…

July 7, 2013, 10:49 PM EDT

Responsive Design Doesn't Replace Native Apps Publishers see role for both

The app won’t die. Despite the recent flood of attention to responsive Web design, with its promise to provide users a consistent experience across devices, publishers—even the most progressive—remain committed…

June 25, 2013, 12:16 AM EDT

Kris Jenner Keeps Tabs on Her Kids via TMZ 'They report on my family at least once a week'

Who Kris Jenner Age 57 Accomplishments Matriarch of the Jenner-Kardashian clan; star of E’s Keeping Up With the Kardashians; host of limited-run talk show Kris, premiering July 15 on select Fox stations…

June 13, 2013, 11:22 PM EDT

Fast Company Declares Upworthy Fastest Growing Media Site of All Time Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

June 11, 2013, 12:44 PM EDT

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