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Topic: social

Can LivingSocial Bounce Back?

CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

Droga5 Grows Its Chobani Business

Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

What Pepsi Discovered by Monitoring Millennials During the VMAs

TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

Google’s Latest Role: The Cookie Monster

Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better

Says advertisers and content producers need to figure out what viewers want next

Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was…

Twitter Still Finding Its Wings in Bumpy IPO

Drop in stock price on day two

So much for a smooth flight:  Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million…

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts

Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

America’s Largest Spectator Sport Is Finally Embracing Digital

Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

Wall Street Analyst: Twitter Stock $48 at High End

Latest report sees an undervalued company heading into its IPO

Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a…

Instagram Shares the Look of Its New Ad Products

First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

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