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Topic: social

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

Google's New Ads Will Include Familiar Faces Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

October 11, 2013, 11:44 AM EDT

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

Retailers Are Increasingly Using Real People’s Social Pics Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

September 15, 2013, 10:09 PM EDT

Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

The Hill Most Followed Twitter Account by Congress Newspaper closely followed by Politico

With an assist from the tweet crunchers at Twiangulate, New York magazine reported this week that The Hill newspaper is the most-followed Twitter account by members of Congress.  The Capitol Hill publication,…

September 8, 2013, 9:10 AM EDT

How Social Media and Online Grocers Transformed the Food Business Working with farms and restaurants

Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste right. Such is the case with…

August 5, 2013, 10:43 PM EDT

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