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Topic: social

First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15, 2012, 12:01 AM EDT

Voice: The Connected Protagonist To reach the content-hungry consumer, marketers need to shift their own role from star to supporting player

The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people, and are…

October 15, 2012, 12:01 AM EDT

Data Points: News Diet More Americans are staying informed with digital media than with newspapers and radio

It's no surprise that newspapers and radio have lost audience share as online and digital news consumption increases. But television is also vulnerable, as a new Pew Research Center report…

October 11, 2012, 9:33 AM EDT

Little Bird Lands $1M Wieden + Kennedy-incubated startup helps identify subject-specific influencers

Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment. The company has raised $1 million dollars in a…

October 5, 2012, 12:41 PM EDT

Data Points: Rich Media The affluent still love print, but they spend more time online, with apps, games and social networks

The rich are just like the rest of us—they're spending more and more time glued to their screens, according to Ipsos Media CT's 2012 Mendelsohn Affluent Survey. Affluents' time online…

October 3, 2012, 6:25 AM EDT

Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in…

September 17, 2012, 6:04 AM EDT

The Adweek 50 These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

September 17, 2012, 5:52 AM EDT

Flipboard Has 20 Million Users Amid possible Twitter API concerns, company says it's doing well

Flipboard has come a long way in just two years. Only hours after its launch in July 2010, the app experienced problems syncing to Facebook and Twitter, resulting in an…

August 28, 2012, 4:36 PM EDT

Google to Acquire Frommers Travel brand will join Zagat as search giant looks to bolster Google Places

Google is looking to expand its local and travel review components with the acquisition of the Frommers travel brand from John Wiley & Sons, according to a report in the…

August 13, 2012, 12:59 PM EDT

So How Are the Olympics Performing Online? NBC Won't Say Neither will comScore, Nielsen, or anybody else just yet

Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…

August 1, 2012, 4:35 PM EDT

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