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Topic: social

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better Says advertisers and content producers need to figure out what viewers want next

Instant replay, the First and Ten line, the ubiquitous score box—not necessarily digital disruptions, but technical innovations that drastically changed and improved the way we watch the game. It was…

November 10, 2013, 8:33 PM EST

Twitter Still Finding Its Wings in Bumpy IPO Drop in stock price on day two

So much for a smooth flight:  Twitter’s public debut hit some turbulence on day two. The much-hyped Wall Street offering started Thursday, after Twitter lined up investors to sell 70 million…

November 8, 2013, 5:04 PM EST

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

November 3, 2013, 9:57 PM EST

America’s Largest Spectator Sport Is Finally Embracing Digital Nascar’s new multifaceted social campaign

@JimmieJohnson thinks fans need to grow beards if he’s going to win the current Sprint Cup Chase. And as they tweet him pictures of themselves in fake beards, they often…

November 3, 2013, 9:56 PM EST

Wall Street Analyst: Twitter Stock $48 at High End Latest report sees an undervalued company heading into its IPO

Twitter could be worth $48 a share, more than double what the company is likely to sell its stock for when it hits Wall Street in November, according to a…

October 28, 2013, 5:09 PM EDT

Instagram Shares the Look of Its New Ad Products First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

October 24, 2013, 3:29 PM EDT

A Social Spin on Greeting Cards Open Me teams with Threadless to shake up a $4 billion industry

Ilya Pozin likes greeting cards, but he doesn’t like going to what he calls “the dreaded greeting card aisle at the store” to buy one. “You have all these horrible,…

October 21, 2013, 10:33 PM EDT

Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange. This means that advertisers…

October 18, 2013, 3:03 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

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