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Topic: social

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections

These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

6 Brands That Saw Huge Digital Lifts During World Cup

Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

NFL Says It’s The Champ of Twitter's Amplify Program

It makes millions from extra sponsorships

The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video…

Rob Dyrdek Gets Renewals, Pilot in MTV Deal

Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

Oracle Buys Micros Systems for $5.3 Billion

Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

You'll Never Guess What 'Crazy Eyes' Uzo Aduba Likes

It starts with a chinchilla kissing a lion

Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

FIFA World Cup Unveils Second-Screen Digital Push

Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

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