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Topic: social

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

brightcove.createExperiences(); "While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

Here's How Telemundo Plans to Help Brands Market to Millennials

NBCU network launches social-native strategy unit

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital and…

These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the…

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

12 Tweets That Sum Up the Baltimore Orioles' Game Without Spectators

Twitter messages range from sarcastic to serious

It's been a troubling week in Baltimore where riots erupted after the funeral of Freddie Gray, an African-American man who suffered spinal injuries while in police custody and died April…

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

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