Topic: social

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports.…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

How Angie Tribeca's Marketing Perfectly Matched the Show's Satirical Tone

Finally, a show about cops

For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not. TBS's new series, Angie Tribeca, is full of the…

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

brightcove.createExperiences(); "While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

Here's How Telemundo Plans to Help Brands Market to Millennials

NBCU network launches social-native strategy unit

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital and…