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Topic: social video

Instagram Users Show Their Love of World Cup Soccer They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

July 3, 2014, 1:03 PM EDT

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

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Have Brands Like All Detergent and Zappos Cracked the Code on User Generated Video? Watch the latest campaigns

'Pics or it didn’t happen" might have started as a refrain on Internet forums, but it has become the guiding…

June 25, 2014, 10:12 AM EDT

Dogs Drive Vine Views for Milk-Bone Builds more than 2,700 followers in month-long push

Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its…

June 23, 2014, 5:55 PM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

June 6, 2014, 6:27 PM EDT

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

Drone Maker Gets Brand Metrics for YouTube Using Octoly's new software suite

Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to…

April 29, 2014, 11:41 AM EDT

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

Facebook Plays Favorites With Autoplay Video Feature Early look at test profile reveals platform's priorities

Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay. A sneak peek at the…

November 21, 2013, 1:00 PM EST

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