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Topic: social video

Snapchat Inks Nielsen Deal and Signals That It's Taking Ad Performance Data Seriously

Marketers get more stats from the app

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked…

Here's What Happened When 2 Creatives Pitched Their Portfolios on Periscope

Live broadcast approach is already generating job leads

Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So…

Here Are the 10 Brands With the Most-Shared Videos of 2015

Mix of popular hits and always-on content marketers

Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year. Droga5's…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

How a 147-Year-Old Brand Is 'Resurrecting' Its Founder on Instagram

J.R. Watkins is ghosting door-to-door via social

J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target. But many…

As Other GOP Candidates Join Vine, Donald Trump Ignores His Big Advantage on the App

He's been silent, despite 7.5 million views

Sometime after last night's Republican debate for the presidential nomination, Jeb Bush and John Kasich joined the mobile video app Vine. It's popular with young voters—and other candidates like Ben…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First

Creator makes the case for truer mobile social

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app…

Meerkat's Cameo Feature Could Unite Brands and Influencers in Exciting New Ways

Takes real-time video messaging a step further

Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems…

Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads?

Wayfair digital sales leap while testing new feature

Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with…

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