Could Social TV Really Become a Multi-Billion Dollar Business?

As social TV apps continue springing up, social TV guides become more and more popular recommendation sources for television viewers, and TV commercials start utilizing the second screen to add interactivity to advertising, it’s becoming more and more clear that social TV really is the next big thing. But how big will Social TV become?

As social TV apps continue springing up, social TV guides become more and more popular recommendation sources for television viewers, and TV commercials start utilizing the second screen to add interactivity to advertising, it’s becoming more and more clear that social TV really is the next big thing.  But how big will Social TV become?

Cory Bergman of Lost Remote thinks that social TV will be a multi-billion dollar business, and I can’t say I disagree with him. 

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