Topic: Social TV

MTV, Twitter Look for Next Beyonce Baby Bump

Network, social net partner to deliver real-time data on key moments during VMAs

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture. Now with its live awards shows, including next week's…

USA's Patrick Trettenero Upped to VP Creative, Branded Content

Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

'American Idol' Sets Social TV Records

Show tops NBC's 'The Voice' in social chatter by a mile, per Bluefin

Back in the old days, i.e., PF&T (pre-Facebook and Twitter), American Idol fans were still social. Yet instead of status updates and tweets, they did what they could with “the…

Nascar, Twitter Turn Hashtags Into Pit Stops

Part of larger effort to tie social and sports

The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination…

NBCU Gathers Who's Who in Social TV

Second symposium in seven months to focus on brands

NBCUniversal is holding its second symposium on social TV in seven months tomorrow. Is that really necessary? Well, considering the first event was about 30 million iPads, 50 million GetGlue check-ins…

Social TV Startup Bluefin Labs Raises $12M in New Funding

Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing. The new funding,…

Miso Takes Social TV Beyond Check-Ins

Startup unveils 'SideShows'

If you've ever watched a TV show and reached to look up something on your smartphone, social TV startup Miso is unveiling what may be the most seamless way to…