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Topic: Social TV

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

Twitter, Kantar Expand Global Data Partnership

Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

Why Apple's Topsy Buy May Be All About Its Social TV Future

Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

Twitter Killed All of These Second-Screen Apps

Some have evolved, others are dying a prolonged death

Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you…

Social TV Use Appears to Be Growing

More CW than CBS

Did you know you’re more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about…

These Are the Biggest Hurdles Facing Social TV

2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

Twitter Ads Get DVR-Like Buying Platform

TBG Digital enables TV show targeting

Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that. Also, ad API…

Discovery App Looks to Own TV Experience

Matcha.tv inks partnerships with HBO, Turner, other programmers

The war for control of the TV screen, specifically the battle over which company or companies will own the user interface—and by default, the relationship with the average viewer—has only…

ABC Family Keeps the Lies Coming

Original Web series meant to engage 'Pretty Little Liars' fans

Often, the hardest thing about retaining fans is preventing them from forgetting about a TV show when it’s off the air. One way to combat that problem? Don’t give up…

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