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Topic: Social Storytelling

BuzzFeed's Jon Steinberg Trumpets Shift to Hard News

President/COO admits, though, that traffic from scoops pales compared to lighter fare

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when…

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