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Topic: Social Network

Facebook Promises More Responsible Research When Users Are Test Subjects

Policy changes follow mood experiments

Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods. Facebook publicly admitted…

InStyle to Reveal September Cover on Snapchat

Magazine brands are beginning to embrace the social net

Over the past year, Instagram has become a popular channel for fashion brands to introduce new campaigns. (See: Oscar de la Renta, Prabal Gurung, Calvin Klein, Barneys New York.) Now,…

Facebook Claims Baby-Faced Fraudster Used All The Click Tricks

Marketing underworld exposed

His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud. Martin Grunin, a 22-year-old New Yorker, was…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

Can Whisper Be the Platform for Social Whistle-Blowing?

More than just a teen hangout

Specs Who Neetzan Zimmerman Age 32 New gig Editor in chief of Whisper Old gig Senior editor at Gawker What does the editor in chief of Whisper do, exactly? Right now, we’re looking at 3 billion…

Google's New Ads Will Include Familiar Faces

Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

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