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Topic: Social Media

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else Shorty Awards contenders span all of social media

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them. This year's roster of finalists, being announced today, includes…

March 6, 2014, 10:29 AM EST

The Top 3 Social Messaging Apps Among Smartphone Users And a look at who's actually using WhatsApp

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below,…

March 4, 2014, 10:51 PM EST

This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges Hub Strategy’s clients include Microsoft, Google, Oakland A’s

Specs Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director What Advertising, design and production shop Where Presidio Bowling Center, near the agency’s San Francisco office Twelve years ago,…

February 27, 2014, 6:43 AM EST

Year of the Troll: Brands Learn to Love Messing With Consumers But are they risking trust?

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these…

February 23, 2014, 9:46 PM EST

This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives But Brandi Glanville can’t stop tweeting

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb.…

February 14, 2014, 12:02 AM EST

Olympics Viewers Don’t Like Celebrity Endorsements Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

February 12, 2014, 7:01 AM EST

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

February 10, 2014, 10:09 PM EST

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition Human touch, scaled by technology

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif. Though it’s been around since 1996, LiveWorld has adroitly adapted to an…

February 6, 2014, 6:24 AM EST

Twitter's Ad Business Is Surging but It's Losing User Engagement Total audience up but timeline visitors slip

Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers. The company announced its fourth quarter and full year revenue today, its first financial results since…

February 5, 2014, 5:06 PM EST

Where Teens Spend Their Time Online When Not on Facebook A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

February 5, 2014, 6:12 AM EST

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