Advertisement

Topic: Social Media

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads

Ramps up game for finance, car and insurance brands

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video…

An Inside Look at IHOP's Social Media War Room on National Pancake Day

Tweets on fleek

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and…

IHOP's New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to…

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Geo-fencing feature is all about engagement

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants. To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced…

Here's What Happened When 2 Creatives Pitched Their Portfolios on Periscope

Live broadcast approach is already generating job leads

Tim Menko and Ingmar Larsen are 30-year-old ad creatives in Amsterdam who are looking for full-time gigs in their adopted hometown as well as freelance work around the world. So…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Apple CEO Tim Cook's FBI Rebuke Quickly Garners 255,000 Tweets—Without a Social Push

Shows seriousness of the issue and power of the brand

The confluence of Apple, Internet privacy and terrorism proved palpable on social media today after Apple CEO Tim Cook authored a letter explaining why the company was fighting an FBI…

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising…

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

1.5 billion impressions, but will new customers follow?

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand…

Advertisement