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Topic: Social Media

Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell

Platforms like Facebook and Pinterest make up 1.5 percent of purchases

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and…

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Reversing an earlier trend

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks. And now, at least when it comes to Gen Y, they're using Snapchat a lot more than their male…

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Laundry Service spins off Cycle to make BuzzFeed-style content

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts. Nearly a…

Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co parlays yuletide work into official partnership

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a…

6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram and Twitter's tweaks alter strategies

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads

Ramps up game for finance, car and insurance brands

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video…

An Inside Look at IHOP's Social Media War Room on National Pancake Day

Tweets on fleek

Tuesday was a glorious day that had high school kids ditching school and pancake fiends pledging their undying love to a fast-casual restaurant chain. Tuesday was National Pancake Day, and…

IHOP's New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to…

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