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Topic: Social Media

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

August 22, 2014, 4:54 PM EDT

Shell Shows More Gas Brands Could Fuel Up on Social Media Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

August 22, 2014, 4:07 PM EDT

Is Your Secret Safe With 'Secret' App? Hackers expose anonymity issues

Hackers recently showed that Secret, the anonymous social networking app that encourages users to "speak freely," may not be so secretive after all. Speaking with Wired, Ben Caudill, co-founder of Seattle's…

August 22, 2014, 2:50 PM EDT

Vine Just Got Much Better for Marketers Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

August 20, 2014, 2:15 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

August 14, 2014, 1:40 PM EDT

Groupon Is Adding 100 Snapchat Followers a Day Kickstarts social messaging efforts with giveaways

Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand. Groupon started using Snapchat (under the…

August 13, 2014, 3:29 PM EDT

Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

Sony Is Targeting Influencers' Real-Life Friends It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

August 12, 2014, 9:00 AM EDT

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