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Topic: social media sentiment

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Only top advertisers allowed

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling…

Radisson's Social Branding Went Through the Roof After Dropping the Vikings

Its best marketing move all summer

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's troubles with Adrian Peterson. The hospitality brand decided…

Burger King's Canada Move Really Ticks Off Twitter Users

Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

Samsung and Grey Poupon's Oscars Ads Win on Twitter

Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

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