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Topic: social media marketing

Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far

Lowe's, Nordstrom and Old Navy are faring well

Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software…

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

These 6 New Digital Stats Got Our Attention This Week

Instagram deletes fake accounts; plus an exclusive infographic

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star

'Jonathan Pie' creator Tom Walker comes clean

If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year

Here's what marketers can learn from it

Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015.…

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

It's about 'telling powerful stories'

Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up. For instance, the carmaker's global account,…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

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