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Topic: social media marketing

Here Are the Week's Top Brands for Instagram Videos The NBA once again rules the sports category

The Golden State Warriors are currently basketball's best team with a record of 36-7. But ask any NBA fan, and they'll tell you that the Bay Area squad is also…

January 29, 2015, 3:46 PM EST

Twitter Debuts Native Video With Neil Patrick Harris Social platform looks for user growth with the feature

Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip…

January 27, 2015, 2:48 PM EST

Beauty Video Marketers Are Finding a Second Home on Instagram It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

January 15, 2015, 7:46 AM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

70% of Marketers Will Spend More on Social Media Ads This Year Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

January 12, 2015, 8:00 AM EST

Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord Coffee brand wins again with social

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle…

January 8, 2015, 7:06 AM EST

Here's a Timeline of Brands Scoring Big in Social Media in 2014 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24, 2014, 7:08 AM EST

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

December 19, 2014, 2:58 PM EST

Which Brands Boomed and Which Ones Busted in Social Media This Year? Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

December 11, 2014, 4:04 PM EST

Here Are the Top 10 Most Loved Brands in Social Media From November MTV, Friskies and a surprise luxury player made the grade

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc. And today the British Columbia-based tech player is…

December 10, 2014, 9:00 AM EST

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