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Topic: social media data

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Radisson's Social Branding Went Through the Roof After Dropping the Vikings Its best marketing move all summer

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's troubles with Adrian Peterson. The hospitality brand decided…

September 17, 2014, 3:42 PM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns Adds to the media agency's real-time data outfit, The Loop

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows. The media company, with offices…

May 5, 2014, 9:30 AM EDT

Sprinklr, Showered In Money, Plans IPO Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

May 1, 2014, 6:09 PM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Google Winds Down Wildfire to Focus on DoubleClick Integration Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

March 14, 2014, 1:49 PM EDT

Topsy's Social Data Now Includes the Very First Tweets Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

September 4, 2013, 12:01 AM EDT

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

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