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Topic: social media advertising

10% of Small, Local Businesses Have Purchased Twitter Ads

And half of those using the social platform buy Promoted Tweets

Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months. But it's been three whole years…

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

IAB report shows the rapid evolution of devices and social

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today. A key driver in…

70% of Marketers Will Spend More on Social Media Ads This Year

Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal?

Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

Apple Hires Musa Tariq to Head Social Media Marketing

Former Nike, Burberry joins as head digital marketing director

Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where…

Heineken's New Twitter-Based Service Helps Users Choose Their Next Adventure

Brand's @wherenext service helps users find their city's hot spots

Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots. To use the service, consumers simply tweet @wherenext and geo-tag their location…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

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