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Topic: social media ads

Social and Native Ads Are More Effective Than Email, Study Says

Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

Twitter's Ad Business Is Surging but It's Losing User Engagement

Total audience up but timeline visitors slip

Twitter's ad business is flying ahead of schedule, but users are not flocking like advertisers. The company announced its fourth quarter and full year revenue today, its first financial results since…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Toyota Is Using Instagram Videos in Its Facebook Ads

Carmaker pushes Tundra model with new Moontoast tool

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on…

Facebook Makes Play for Local Ads

Shutterstock deal gives small marketers options for images

Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images. The companies' partnership—financial terms were not disclosed—is designed to arm small-…

Razorfish Swallows Up More HSN Digital Work

Takes search account from iCrossing

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts…

Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street…

Facebook Doubles Stats for Ad Buyers

Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

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