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Topic: social media ads

Facebook Debuts 'Lift API' to Give More Marketers Ability to Study Ads' Impact

Measurement space continues to heat up

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is…

Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Based on 'watch data' instead of page likes

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention…

As Better Tech Emerges, Will Running Social Ads Simultaneously With TV Spots Pay Off?

One automaker's results show promise

If you are a marketer wondering if it pays to run social-media ads simultaneously with TV spots, 4C Insights is in the process of trying to find out for you.  The data science…

Facebook's Q1 Ad Revenue Increased 46 Percent to $3.3 Billion

Mobile continues to surge, but overall growth is slowing slightly

Facebook reported $3.54 billion in first-quarter revenues, an increase of 42 percent over the same period last year, and the tech giant's ad revenue was up 46 percent, reaching $3.32…

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

Facebook's Events Ads Take Aim at Mobile and Local Sales

Invitation-styled units come to the News Feed

Facebook is rolling out a news feed ad unit for events marketers in the coming weeks. The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many…

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

Apple Hires Musa Tariq to Head Social Media Marketing

Former Nike, Burberry joins as head digital marketing director

Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where…

Instagram Marketing Is Quickly Catching Up to Facebook

Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

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