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Topic: Social Media

Pinterest Plays Coy on Ads, but Expect Commerce to Lead CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…

May 21, 2013, 7:25 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

JP Morgan Chase's Claire Huang Talks Digital and Mobile Financial exec dishes on 'brand refresh' strategy

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…

May 16, 2013, 3:17 PM EDT

USA to Integrate Content and Social Chatter Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

May 16, 2013, 1:41 PM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

Associated Press Updates Social Media Guidelines News organization publishes best practices for reporting on sensitive stories

The Associated Press announced an update to its social media guidelines, with a focus in part on potentially dangerous or sensitive stories, like the recent terrorist attack in Boston. "When there’s…

May 7, 2013, 5:53 PM EDT

Does the American Shopping Mall Have a Second Life? Retailers have to customize the experience

Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…

May 6, 2013, 10:16 PM EDT

DoubleTree's New YouTube Channel Is Super Social Initiative will be supported by an elaborate contest and paid digital ads

DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…

May 6, 2013, 12:01 AM EDT

21st Century Laugh Track: ABC News Unveils Social TV App Viewers will share instant reactions to programming on Facebook

ABC News announced a new app called Social Soundtracker that will allow users to tap emoticons to instantly convey their feelings about a television program—clap, boo, laugh, gasp and aww—with a…

April 26, 2013, 12:00 PM EDT

A.J. Clemente's On-Air Gaffe Sparks Whirlwind Media Tour Anxiety-ridden blunder garners 15 minutes of fame

No one probably could have guessed 48 hours ago that A.J. Clemente's dubious broadcast debut would get flipped into 15 minutes of fame. But since getting fired by KFYR-TV in…

April 24, 2013, 1:17 PM EDT

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