What Price A Truly Social Media?

Currently we are privy to a large amount of speculation about the future of the newspaper industry. Some pundits (and editors) are suggesting the only way that print can survive in anything like its existing format is to start charging for online content. Advertising, they say, as a consistent form of revenue, is not enough. This perception would seem timely; News Corp just announced a 97 per cent slump in profits in its newspaper division.

Others feel that charging for what has, with one notable exception, always been free content would actually have the opposite effect for the industry, and likely expedite its demise.

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