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Topic: Social Media

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office

Launches 'digital command center' to manage data

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center that's staffed by…

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success

Promotion hones in on social buzz

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit…

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Bolsters abilities by hiring its first CCO

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

How Social Media Has Changed the Camera—and Photography—Forever

Posting achievement porn a 'form of sharing that excludes'

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should…

Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms

Will work with machine-based suggestions

Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Previously, the digital giant only made event…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

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