Topic: Social Media
Facebook is attributing its recent ad slowdown to a complete lack of mobile ad strategy—but that doesn’t mean the social giant is about to dial up the number of ads…
For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices. The move is part of…
Publishers are warming to Facebook’s Open Graph—with some reservations. For example, ESPN.com last week began rolling out Facebook’s social sharing product on select news pages. Users who opt in will automatically…
Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…
Specs Age 28 Accomplishments Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, in films…
Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How…
Yesterday Facebook completed what it sees is a major transition—from an advertising platform to a marketing platform. "We are evolving from ads to stories," Facebook's director of global business marketing…
The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September. The new page layout…
Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be…
Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director…
