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Topic: Social Media

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

Suddenly, Home Automation Is All the Rage Among Millennial Men on Facebook

They're posting about it 8 times more than a year ago

Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by…

DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool

Sega-like graphics pitch Timberland boots

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner…

7 Ways the White House Is Preserving President Obama's Social Accounts

Giphy, Twitter bots and troves of archives

Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left…

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to…

How Polaroid Is Using Affordable Content Creators to Boost Sales

Has seen a 180% lift

Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad…

Facebook Is Enlisting American Users in the Fight Against Fake News

It just revealed a handful of test features

Facebook's going to need all the help it can get to combat fake news.  With that in mind, the company is enlisting users to fight the good fight, revealing a five-part…

Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

Hispanic-focused Mitú is its newest Discover channel

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more…

Shell Just Made an Interactive Music Video Specifically for Snapchat

Gas brand extends Jennifer Hudson-led effort

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same song—a cover…

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Brand practitioners weigh in

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light on…

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