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Topic: Social Media

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

My Year in Food: a Photo Essay of New York's Culinary Hot Spots

Noted journalist snaps city's most beautiful morsels

Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

New Snapchat Ads From Mike's Hard Lemonade Imagine a Memorial Day BBQ Trapped in GIFs

These people need to be saved

If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become…

How Facebook Data Is Helping the Golden State Warriors Sell Tickets

The team's digital game is nothing but net

The Golden State Warriors aren't just seemingly unstoppable on the court and—as we reported yesterday—in the realm of branding. The NBA's reigning champions, who advanced to the Western Conference Finals last…

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Adweek's new class of Media All-Stars

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to…

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