Social Media | Adweek
Advertisement

Topic: Social Media

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

Jerk.com Jerked Around Consumers, FTC Says Site secretly grabbed personal information from Facebook to create profiles

How's this for an online racket? Surreptitiously grab information from Facebook to create tens of millions of profiles labeling people a "jerk" or "not a jerk" and then charge people…

April 7, 2014, 1:54 PM EDT

Social Networks Are Kingdoms at War in Beautifully Crafted Game of Thrones Homage HootSuite sets the bar for self-promotion

If you love nerding out about social media almost as much as you love nerding out about Game of Thrones, then have I got the video for you. Social media management…

April 4, 2014, 2:18 PM EDT

FTC Dings Cole Haan for Wandering Sole Promo on Pinterest Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission. Though Cole Haan only got a letter and not an…

April 3, 2014, 5:18 PM EDT

U.S. Secretly Built Cuba's Twitter Clone to Spark Unrest, the AP Reports Even tried to recruit Jack Dorsey

A Cuban Twitter clone that once counted tens of thousands of users on the small Communist island was actually a U.S. plot to manufacture dissent there, according to an Associated…

April 3, 2014, 9:11 AM EDT

E*Trade Adds SS+K to Its Creative Roster New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

April 2, 2014, 1:56 PM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Brands Sitting on Secret Army of Marketers LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

March 28, 2014, 12:36 PM EDT

R/GA Takes Lead on Fossil's Social Media Efforts Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

March 27, 2014, 4:27 PM EDT

People Mag Now Allows Celebrities to Post Directly to Its Website Startup WhoSay targets publishers with access to celeb content

Time Inc.’s People magazine is giving celebrities unprecedented access to its website—permitting them to post their unfiltered tweets and other content—through a partnership with startup WhoSay. WhoSay helps celebrities control their…

March 27, 2014, 1:28 PM EDT

Advertisement