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Topic: Social Media

Facebook Blames Ad Slowdown on Mobile Says more users access site via mobile, where ads are nonexistent

Facebook is attributing its recent ad slowdown to a complete lack of mobile ad strategy—but that doesn’t mean the social giant is about to dial up the number of ads…

May 10 2012

FTC Broadens Study of Alcohol Advertising Agency eyeing ads seen by underage audiences

For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices. The move is part of…

April 12 2012

ESPN.com Enables Facebook's Automated Sharing Publisher the latest to sign on for Open Graph, with some restrictions

Publishers are warming to Facebook’s Open Graph—with some reservations. For example, ESPN.com last week began rolling out Facebook’s social sharing product on select news pages. Users who opt in will automatically…

March 29 2012

Nielsen, GroupM Tool Measures Metrics Across TV and Web Companies exploring similar ratings standard for mobile, social

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen…

March 19 2012

Information Diet: Dominik García-Lorido The 'Magic City' star has severed ties to Twitter and Facebook

Specs Age 28 Accomplishments  Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, in films…

March 16 2012

Brands Lag in Use of Social Media Campaigns need to move from "likes" to engaging

Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How…

March 07 2012

New Facebook Pages Shake Up Social Ad Ecosystem Social ad vendors, agencies need to make tactical adjustments, experts say

Yesterday Facebook completed what it sees is a major transition—from an advertising platform to a marketing platform. "We are evolving from ads to stories," Facebook's director of global business marketing…

March 01 2012

Facebook Rolls Out Timeline to Brand Pages All will be automatically updated on March 30

The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September. The new page layout…

February 29 2012

Editor's Note: End of the Everywoman Icons Oprah and Martha are flaming out as female-centric social media brand Pinterest becomes a phenom. It might not be a coincidence

Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be…

February 27 2012

Portrait: Ayzenberg Group The interactive shop finds kids through the mobile, social platforms that obsess them

Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director…

February 16 2012

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