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Topic: Social Media

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

March 1, 2015, 9:00 PM EST

Vanity Fair Courts Oscar Bloggers With a Twitter Vending Machine and Pop-Up Newsroom Making awards season more social

Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of…

February 18, 2015, 12:21 PM EST

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

February 17, 2015, 4:51 PM EST

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

February 16, 2015, 9:27 AM EST

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content Lexus, Crest and JCPenney test social media partnerships

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture…

February 16, 2015, 12:00 AM EST

Taylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram This kitty clip is clutch

Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the…

February 12, 2015, 4:36 PM EST

How to Score a Job With Today's Top Media Brands (or Anywhere, Really) Fusion HR chief talks etiquette, networking and self-awareness

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into…

February 11, 2015, 12:00 AM EST

Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

This Week's 10 Must-See Digital Marketing Stats Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

February 6, 2015, 2:07 PM EST

Should Instagram Let Brands Target Users Based on Location? Foot Locker's video suggests untapped potential

The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn…

February 5, 2015, 4:22 PM EST

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