Topic: Social Media

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

Generated a 3,100% lift in chatter

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how…

What Marketers Need to Know About How Today's Top Social Platforms Measure Video

Frustrated brands want a common standard

At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's…

These 6 New Digital Stats Got Our Attention This Week

Instagram deletes fake accounts; plus an exclusive infographic

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our…

Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label

With diversification comes a new mindset

There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. They…

How the Dictionary Triumphed on Twitter During the Presidential Debate

Inside Merriam-Webster's real-time word lessons

Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage. He was trying for braggadocio. #debatenight #debates…

Twitter Opens 'Moments,' Its Once-Hidden Tweet Collection Feature, to All Users

Creating a digital scrapbook just got easier

Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be…

Here's How 'Younger' Star Sutton Foster Likes to Chill Out

It all comes down to puppies and kittens

Specs Age 41 Claim to fame TV Land's Younger (Season 3 premieres Sept. 28); Netflix's Gilmore Girls reboot; Tony Award winner. Base New York Instagram @suttonlenore What's the first information you consume in the morning?…

Marriott Created an Upside-Down Room to Build Excitement Around Renovations

And hopes to create buzz on social media

As hotel chains increasingly face competition from boutique hotels and funky Airbnb spaces, interesting design is more important than ever. Marriott is turning design on its head—literally—through its new upside-down…

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?

Advertisers will have behavioral insights soon

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app…