Advertisement

Topic: Social Media

Marriott Created an Upside-Down Room to Build Excitement Around Renovations

And hopes to create buzz on social media

As hotel chains increasingly face competition from boutique hotels and funky Airbnb spaces, interesting design is more important than ever. Marriott is turning design on its head—literally—through its new upside-down…

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?

Advertisers will have behavioral insights soon

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app…

Infographic: Here's How Much Engagement Brands Got From Back-to-School Social Posts

Dolce & Gabbana and Disney wooed the most fans

Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from back-to-school-related social media posts…

These Graphics Show Why Facebook Is a Prime Place to Target Foodies

Adobada, shawarma or dosa, anyone?

Global cuisine and other foods from around the world have been trending upward on Facebook since spring. Food marketers may want to take note—adobada, shawarma and dosa were all popping on the social…

These Social Data Visualizations Show Olympics Wins and Badlands Beauty

Facebook and Instagram triumphs in August

August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated…

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Meet 5 nonhuman social media influencers

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from…

People v. O.J. Simpson Breakout Star Sterling K. Brown on His First Emmy Nomination

And why he has a bone to pick with Snapchat

Specs Claim to fame Emmy nominated for his portrayal of Christopher Darden on FX's American Crime Story: The People v. O.J. Simpson; star of the new NBC series This Is Us…

Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both…

Facebook's Key to Conquering the World: Beating the Ad Blockers

As marketers, publishers and users get caught in the crossfire

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for…

Here's What Top Industry Execs Think About the Future of Video

Adweek, NCC partner on Executive Lab summit

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor…

Advertisement
Advertisement