Topic: social influence

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns Company considering sponsored answers product with Bing

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one…

May 13, 2013, 1:05 PM EDT

Klout for Business Is Only First Step to a Serious Marketing Platform Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

March 20, 2013, 4:34 PM EDT

Klout Perks Up Online, Offline Worlds Rewards program expands to other sites, iPhone app

Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence.…

October 17, 2012, 1:00 PM EDT

Little Bird Lands $1M Wieden + Kennedy-incubated startup helps identify subject-specific influencers

Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment. The company has raised $1 million dollars in a…

October 5, 2012, 12:41 PM EDT

SocialCode Zeroes In on Facebook Influencers Influencer targeting raises performance, lowers cost, per firm

Advertisers are inundated with ways to target Facebook users, from age to gender to interests. But it’s usually up to advertisers to find that special blend of reach and targeting…

October 5, 2012, 10:00 AM EDT

Kred Story Tracks Social Influence 'Beyond being just a number'

Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media…

August 21, 2012, 6:00 AM EDT