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Facebook Execs Tout Mobile, Targeting Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

January 30, 2013, 8:12 PM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Marketers Gush, Speculate Over Facebook's Graph Search Mobile, intent data hold largest potential, agency execs say

Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product…

January 15, 2013, 4:32 PM EST

Pinterest's First Acquisition Is a Recipe Site Punchfork could bring tech for developer tools

This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old…

January 3, 2013, 1:15 PM EST

Foursquare's New Privacy Policy Expands Brands' Insights Location app makes users' full names viewable publicly

Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…

December 31, 2012, 4:18 PM EST

Randi Zuckerberg Inadvertently Promotes Facebook's New Privacy Controls Vox Media staffer tweets Facebook pic of CEO's sibling, confusion ensues

Throughout its short history, Facebook has encountered flare-ups over its users’ privacy. People have complained about their wall posts being published for all (their friends) to see in the then-new News…

December 26, 2012, 12:49 PM EST

Instagram Mutes Ads Talk Photo-sharing service updates policy changes amid uproar

While most users have come to accept Facebook running ads featuring their faces, names and/or comments, many were in an uproar earlier this week when the company's photo-sharing service Instagram…

December 21, 2012, 12:36 PM EST

Facebook Kills Its Mobile Ad Network Beta test ends months after launch

Three months after Facebook said it would begin testing the ability for advertisers to target ads on third-party mobile apps and sites using its rich data supply, the social network…

December 19, 2012, 3:28 PM EST

Instagram Founder: Chill Out. We're Not Selling Your Photos Image-sharing service promises ads like Facebook and Twitter, and no banners

After nearly the entire Twitterverse lit into Instagram over its proposed policy changes—in particular playing telephone over language changes in the company's terms of service that would let Instagram make…

December 18, 2012, 5:36 PM EST

Facebook's Access to Instagram Data Could Uncrack Images for Ad Targeting Photo sharing service updates privacy policy

Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that…

December 17, 2012, 1:25 PM EST

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