Topic: social data

Pinterest, Twitter Step Up Their Analytics Games Both moves help third-party marketing developers

Social data can be as messy as a two-year-old. And most marketers are like new parents, still coming to grips with how to deal with social data and more importantly,…

March 13, 2013, 4:44 PM EDT

Curalate Pairs Pinterest, Instagram Analytics Also adds promotions tool for photo-sharing service

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by…

February 19, 2013, 12:00 AM EST

Social Ad Firm Optimal Ties Together Twitter, Pinterest Company helps buyers identify keywords and hashtags for targeting across platforms

As marketers shift more of their media budgets to social networks, they’re pressured to identify the right keyword targets in order to improve their chances of winning bids for users’…

February 4, 2013, 8:00 AM EST

Facebook Testing Suggested Page Ads in News Feed Units aimed at a brand's non-fans

Last summer, Facebook began experimenting with running ads in the News Feed devoid of the social connections typical to its Sponsored Story units. Rather than requiring an ad only be…

February 1, 2013, 8:48 PM EST

Facebook Execs Tout Mobile, Targeting Mobile now 23 percent of quarterly ad revenue, per Q4 earnings

Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…

January 30, 2013, 8:12 PM EST

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Marketers Gush, Speculate Over Facebook's Graph Search Mobile, intent data hold largest potential, agency execs say

Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product…

January 15, 2013, 4:32 PM EST

Pinterest's First Acquisition Is a Recipe Site Punchfork could bring tech for developer tools

This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old…

January 3, 2013, 1:15 PM EST

Foursquare's New Privacy Policy Expands Brands' Insights Location app makes users' full names viewable publicly

Amid the furor over Instagram’s proposed policy changes two weeks ago, it would make sense for other apps to postpone any updates of their own. Not Foursquare. The location-based sharing and…

December 31, 2012, 4:18 PM EST

Randi Zuckerberg Inadvertently Promotes Facebook's New Privacy Controls Vox Media staffer tweets Facebook pic of CEO's sibling, confusion ensues

Throughout its short history, Facebook has encountered flare-ups over its users’ privacy. People have complained about their wall posts being published for all (their friends) to see in the then-new News…

December 26, 2012, 12:49 PM EST