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Topic: Social commerce

Twitter Shifts Commerce Gears as It Tries to Solve Retail Riddle

Selling on social still challenges platforms

A BuzzFeed story late today said that "a number of members" have left Twitter's roughly 25-staffer commerce division as the company shifts talent away from the buy button, which it…

Ticketmaster Is About to Start Selling Tickets on Facebook

Concertgoing will become even more social

Concertgoers, if you want to see Savages in San Francisco next month or Justin Bieber in Berlin this fall, you may not have to leave Facebook to land tickets. Ticketmaster…

Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars

Best Buy, Adidas roll out tweet-powered shopping

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends…

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Both need technologists for social-commerce aims

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.  When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning,…

What Marketers Need to Know About 5 New Types of Social Commerce

Instagram, YouTube and Twitter all have different takes

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad…

Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

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